Abstract:In order to comprehensively improve the competitiveness of animal husbandry-related products from Tianshui city in both domestic and international markets.This study conducted a comprehensive investigation on the current status of livestock product brand development in Tianshui by visiting enterprises of livestock and poultry breeding and slaughtering,breeding cooperatives,and workers engaged in livestock product brand certification from Qinzhou district,Qingshui county,Zhangjiachuan county,and other counties and districts.Furthermore,this study conducted an in-depth analysis of the problems faced by the development of the industry,and further combined with the goal of high-quality development of animal husbandry,proposed development ideas and countermeasures for the city’s livestock product brands,and put forward effective measures for the high-quality development of animal husbandry in Tianshui city.