Abstract:This study aims to improve the promotion and improvement progress of Alpine Merino sheep and enhance the overall market competitiveness of the fine wool sheep industry. After extensive research, this study found that the promotion of highquality alpine merino sheep has broad prospects, but due to the unsound promotion system, standardized wool production system, weak wool market and the impact of the mutton sheep industry, the promotion of finewool sheep is relatively low, resulting in slow promotion. With the development of the national seed industry revitalization plan, the gradual improvement of pastoral infrastructure and the improvement of the cultural level of farmers and herdsmen. The industry takes advantage of policy advantages, geographical advantages and characteristic advantages to establish a complete breeding and promotion system, a standardized production system, increase technical personnel training, and regain the confidence of farmers and herdsmen in breeding. This has strengthened the cultivation and protection of highquality finewool sheep varieties, accelerated the improvement and expansion of excellent finewool sheep varieties, increased the preferential policy support for the finewool sheep industry, and promoted the construction of finewool sheep industry chain cooperatives. This improves the market competitiveness of finewool sheep breeding benefits and livestock products.