Research on the Service Demand of Pet Traditional Chinese Medicine in the Postepidemic EraA case study of Guangzhou

Abstract:

To explore the changes in attitudes and service demands of pet traditional Chinese medicine (TCM) among pet owners living in Guangzhou before and after the COVID19 outbreak, and to analyze the situation, so as to provide ideas and suggestions for the inheritance and development of pet traditional Chinese medicine (TCM) in the postepidemic era. Combining online and offline, a total of 100 pet owners in each district of Guangzhou were interviewed offline by questionnaire and indepth interview. At the same time, 334 online questionnaires were released to investigate pet owners living in Guangzhou. In addition, 10 pet owners were selected from the respondents who agreed to accept further interviews in the preliminary questionnaire survey stage to conduct indepth interviews with semistructured interview method. Descriptive statistics, Pearson chisquare test, visual charts and other research and analysis of qualitative and categorical data were carried out by using Excel and SPSS, and conclusions were drawn. Before the outbreak of the epidemic, most pet owners had reservations about pet traditional Chinese medicine, but after the epidemic, the proportion of willing to choose pet traditional Chinese medicine services increased significantly. At the same time, before the epidemic, pet owners mostly chose acupuncture as the main service form of traditional Chinese medicine for pets, while after the epidemic, pet owners' trust in traditional Chinese veterinary drugs increased significantly. The epidemic has a great impact and change on the attitude of pet owners to choose pet traditional Chinese medicine services and the service mode of pet traditional Chinese medicine. In the postepidemic era, most people have more trust and expectation in traditional Chinese medicine services for pets. It can be concluded that the research and development of pet TCM treatment drugs should be strengthened by improving the diagnostic criteria of pet TCM; Establish a comprehensive platform for pet assisted diagnosis and treatment and science popularization, and improve the publicity of pet traditional Chinese medicine; Give full play to various functions of different service forms of pet traditional Chinese medicine in combination with various treatment methods; Inheriting the essence of traditional pet Chinese medicine, and adhering to integrity and innovation can promote the further development and growth of pet Chinese medicine.