天水市畜产品品牌建设对策研究分析

Research and Analysis on Strategies Brands of Tianshui Building Livestock Product

摘要:

为了全面提升天水市畜牧业相关产品在国内外市场竞争力,在本研究中,通过走访秦州区、清水县、张家川县等部分县区畜禽养殖及屠宰企业、养殖合作社负责人以及从事畜产品品牌认证的工作者,全面调研天水市畜产品品牌发展现状,深入分析行业发展面临的问题,结合畜牧业高质量发展目标,提出本市畜产品品牌的发展思路和对策建议,为天水市畜牧业高质量发展提出有效举措。

Abstract:

In order to improve the competitiveness of animal husbandry-related products in the domestic and foreign markets.This study conducted a comprehensive investigation of the current status of livestock product brand development in Tianshui by visiting enterprises of livestock and poultry breeding and slaughtering, breeding cooperatives, and workers engaged in livestock product brand certification from Qinzhou District, Qingshui County, Zhangjiachuan County, and other counties and districts. Futhermore this study conducted an in-depth analysis of the problems faced by the development of the industry, and further combined with the goal of high-quality development of animal husbandry, proposed development ideas and countermeasures for the city"s livestock product brands, and put forward effective measures for the high-quality development of animal husbandry in Tianshui.