后疫情时代宠物中医的服务需求研究——以广州地区为例

Research on the Service Demand of Pet Traditional Chinese Medicine in the Postepidemic EraA case study of Guangzhou

摘要:

探究居住于广州地区的宠物饲养者在新冠疫情前后对宠物中医的态度和服务需求变化，并就该情况进行分析，为后疫情时代宠物中医的传承和发展提供思路和建议。线上线下相结合，采用问卷调查法和深度访谈法，对广州市各个区的100位宠物饲养者进行线下走访调研，同时发布334份线上问卷对居住于广州的宠物饲养者进行调研；另外，从前期问卷调查阶段同意接受进一步访谈的对象中，筛选出10位宠物主人用半结构化访谈法进行深度访谈。并综合运用Excel和SPSS对定性和定类数据进行描述性统计、Pearson卡方检验、可视化图表等研究分析，得出结论。疫情发生前，大部分宠物主人对宠物中医持有保留态度，而疫情后愿意选择宠物中医服务的比例大幅上升；同时，疫情前宠物主人多选择针灸作为宠物中医的主要服务形式，疫情后宠物饲养者对中兽药的信任度则显著提升。疫情对宠物主人选择宠物中医服务的态度和宠物中医的服务方式有很大的影响和转变，后疫情时代大部分人对宠物中医有更多的信任与期待。由此可见，通过完善宠物中医诊断标准，加强宠物中医治疗用药研发；建立综合性的宠物辅助诊疗及科普平台，提高宠物中医的宣传力度；充分结合多种治疗方法，发挥宠物中医不同服务形式的各种作用；传承传统宠物中医精华，守正创新，可促进宠物中医的进一步发展与壮大。

Abstract:

To explore the changes in attitudes and service demands of pet traditional Chinese medicine (TCM) among pet owners living in Guangzhou before and after the COVID19 outbreak, and to analyze the situation, so as to provide ideas and suggestions for the inheritance and development of pet traditional Chinese medicine (TCM) in the postepidemic era. Combining online and offline, a total of 100 pet owners in each district of Guangzhou were interviewed offline by questionnaire and indepth interview. At the same time, 334 online questionnaires were released to investigate pet owners living in Guangzhou. In addition, 10 pet owners were selected from the respondents who agreed to accept further interviews in the preliminary questionnaire survey stage to conduct indepth interviews with semistructured interview method. Descriptive statistics, Pearson chisquare test, visual charts and other research and analysis of qualitative and categorical data were carried out by using Excel and SPSS, and conclusions were drawn. Before the outbreak of the epidemic, most pet owners had reservations about pet traditional Chinese medicine, but after the epidemic, the proportion of willing to choose pet traditional Chinese medicine services increased significantly. At the same time, before the epidemic, pet owners mostly chose acupuncture as the main service form of traditional Chinese medicine for pets, while after the epidemic, pet owners' trust in traditional Chinese veterinary drugs increased significantly. The epidemic has a great impact and change on the attitude of pet owners to choose pet traditional Chinese medicine services and the service mode of pet traditional Chinese medicine. In the postepidemic era, most people have more trust and expectation in traditional Chinese medicine services for pets. It can be concluded that the research and development of pet TCM treatment drugs should be strengthened by improving the diagnostic criteria of pet TCM; Establish a comprehensive platform for pet assisted diagnosis and treatment and science popularization, and improve the publicity of pet traditional Chinese medicine; Give full play to various functions of different service forms of pet traditional Chinese medicine in combination with various treatment methods; Inheriting the essence of traditional pet Chinese medicine, and adhering to integrity and innovation can promote the further development and growth of pet Chinese medicine.